Video courtesy of World Chase Tag
TIMEOUT
A Reimagined Chase Tag Experience
Welcome to Timeout, a high-energy chase tag event designed for both athletes and fans. Combining high-stakes competition with an immersive festival experience, Timeout pushes the limits of speed and endurance while bringing the chase tag community together.
My Role
Branding, event design, digital mockups, marketing materials, and venue layout.
Tools Used
Challenge
How do you visually capture the adrenaline, movement, and intensity of chase tag in an event identity that speaks to both competitors and spectators?
Bold Outdoor Presence
I crafted high-impact outdoor visuals that reflect the intensity of a 1v1 chase. Using the red vs. blue theme, I emphasized the competitive nature of the event—each banner and billboard showcases the dynamic energy of the chase, mirroring the head-to-head tension that makes chase tag thrilling.
Website
A Call to Join the Chase
The website expands on the Timeout identity using the same striking imagery. The CTA (Call to Action) "Join the Chase" invites users to compete or spectate, immersing them in the world of professional chase tag. A live countdown timer builds anticipation, reinforcing the event's fast-paced nature—just like the actual game, the clock is always running.
Mobile
Tag in your Pocket
The mobile version retains the same high-energy visuals, optimized for quick, on-the-go access. With seamless navigation, attendees can register, check schedules, and stay updated in real-time—keeping the adrenaline-fueled experience accessible anywhere.
Merchandise
Represent Your Side
The event-inspired sportswear lets attendees become part of the action. With red (dog) and blue (bunny) hoodies, the design reflects the spirit of competition, making it both stylish and meaningful for fans and athletes. The performance-based apparel also connects to the athletic culture of chase tag, adding authenticity to the brand.
Event Pamphlet
The Ultimate Event Guide
Designed with a rugged, high-energy aesthetic, the brochure keeps attendees engaged and informed. Each day is marked by its own signature color:
Day 1 – Blue
Opening Ceremony, Preliminaries
Day 2 – Red
Semi-Finals, guest speakers and panels
Day 3 – Gold
Finals, Closing Ceremony
Inside, attendees find:
3-Day Schedule
Matches, exhibitions, and highlights
Expo Map
Navigate the event space with ease
Key Figures
Guest speakers, top athletes, and industry leaders
TIMEOUT
A Reimagined Chase Tag Experience
Timeout is more than just a chase tag event—it’s an experience. Every design choice, from branding to merchandise, was crafted to bring the speed, intensity, and energy of the game to life. This project challenged me to create a cohesive, high-impact brand identity, and I’m proud of how it all came together.